What Sets Us Apart

Discover the InTown Advantage.

Exceeding Your Expectations

Delivering over three decades of record-breaking results and consistently raising the bar for excellence, we are a leader in representing the region’s finest homes. Our reputation and track record in the luxury market is unparalleled. In the past 12 months, we have represented 50% of home sales over $1,850,000. We translate that excellence and unparalleled level of service to every client and price point - not only multi-million dollar estates. To us, luxury is an experience and not just a price tag.

​​​​​​​From the second our team hangs up the phone with you after scheduling our initial listing consultation, we begin strategically building a marketing plan specific to your home. Every home and property is different, so why would you accept a cookie cutter sales plan? We certainly do not. With so many tools and skills, like the ones listed below in our Strategic Marketing Plan, at our disposal, we are uniquely positioned to get your Huntsville, Madison, and surrounding areas home sold quickly and for the most money.
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​​​​​​​The team has developed a reputation for their vast knowledge of the local neighborhoods, amenities and market values, as well as for their exceptional customer service and innovative marketing techniques. Team members focus on getting to know their clients’ needs through ongoing communication so they can offer informed insight and support during the home buying or selling process. With offices in Huntsville and Madison, they have the Tennessee Valley covered.

Strategic Marketing Plan

Intentional Preparation
Huge Local Exposure
National + International Exposure
Social Media + Internet Advertising
Community Outreach
Strategic pricing strategies to drive maximum traffic and offers, including unique homes without traditional comparables
Staging and organization recommendations
Management of punch-list items prior to launch
Professional photography with additional digital editing if necessary
Aerial photography and video
3D virtual tours for out-of-town interest and safety concerns when applicable
A custom property website will be created
Just listed cards will be mailed to specific area residents
A custom color property brochure will be created
A detailed description of the property with professional photographs and a link to the website will appear
A custom E-mail blast with photos and a link to the property website will be sent to several thousand agents
A custom E-mail blast with photos and a link to the property website will be sent to thousands of the Team’s personal and business contacts
With the owner's permission, an Open House will be held
The property will be presented to over 200 agents during our office meeting
With the owner's permission, a For Sale sign will be placed on the property
The property will be syndicated to over 350 online websites, including Zillow, Trulia, + Realtor.com
Access to Proxio, an international MLS and global real estate network
Keller Williams network of over 173,327+ partner agents, with 11,500+ outside of the U.S. and Canada
Keller Williams Luxury International networking opportunities and exclusive distribution channels
Local, organic reach across our 4,000+ follower social media accounts
Hyper-targeted social media advertising
Local and national benefit of inclusion in The Scout Guide distribution, both in print and digital formats
Marketing to vast personal/team database
Personal relationships with other top producing local agents
Active knowledge of business relocations

Our Seamless Buyer Experience

Purchasing your dream home or expanding your real estate investment portfolio in Huntsville and Madison demands a special touch, a deep understanding of market trends and inventory, a fine eye for details, and an exceptional talent for negotiation. These guarantee a positive home buying experience you will always fondly remember — a perfect start to a brand new chapter.

This is what Nicole Hartenbach and the InTown Partners Real Estate Group have been doing for the past three decades. Hundreds of satisfied clients are now living in the homes of their dreams or enjoying fruitful investments thanks to the expert guidance and skill of this powerhouse team.

Start with a thorough real estate consultation with our team to communicate the kind of home you want, from the location to the style and amenities. The group’s team of professionals will give you all of the information and tools you need to make an informed decision. We will perfect your offer package and make you the most attractive buyer in a highly competitive market.

Once we have identified the home you love, Nicole and her incredible team will act quickly to secure it for you by making the best offer possible – one that leaves you both in an ideal financial situation and ultimately living in your dream home. From there, you will be seamlessly assisted through the contract to close process. Every detail managed by our experienced team.

Navigating The Home Buying Process

Select An Agent
Financial Preparation
The Search
Offers + Negotiation
Under Contract
Settlement + Closing
Sterling reputation
30+ years of experience
Extensive market knowledge
Honed negotiation skills
Personality compatibility
Adaptive communication style
Prompt responsiveness
Access to off-market listing opportunities
Clarity through consultation
Understanding of maximum affordability and monthly costs
Connection with top local and national mortgage lenders
Exclusive access to unique loan program that charges no origination or bank fees
Exclusive $1,000 credit offered at closing on most loans
Maximize future offer attractiveness
Detailed needs and wants assessment
Virtual tours for safety and convenience
Coming soon and off-market opportunities
Skilled curation of list based on feedback
Competitive market analysis based on experience and study
Keen understanding of competitive landscape
Speed of offer
Constant communication with seller’s agent
Variety of strategies far beyond price to set your offer apart in a competitive market
Unique strategy to beat cash buyers with financed offers
Access to programs to reduce closing costs
Consistent lender, title, attorney updates
Obsessive attention to deadlines and prompt communication
Vetted vendor recommendations, including inspectors, insurance providers, contractors, and specialists
Repair negotiation
Resolution of last-minute hurdles
Confirm all contingencies are resolved
Closely work with lender to secure an on-time Clear To Close
Agreed upon repair confirmation and final walk-through

Why Work With Us

We offer the highest level of expertise, service, and integrity. Nicole Hartenbach and the InTown Partners team are the premier real estate advisors in the Huntsville and Madison area. They have helped hundreds of buyers and sellers, resulting in over $130 million of closed residential real estate transactions.

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